Marketing Director Note February 2017

Are you asking yourself where did the last month go? Wasn’t it just yesterday when we were making a mental list of resolutions to get cracking on from January 2nd? The last 31 days have just whizzed past us. stuffed with festivals, controversies, political drama.

Now we have reached in the month of month of Feb, during this month, stores are decorated with lace - frilled red hearts and pink paper streamers. their shelves are amply stocked with gourmet chocolates and stuffed bears . Television are blaring with recommendations on what to get your "sweethearts," and everyone is in a rush to find a significant other to celebrate Valentine's day with.

but it's  not only we celebrate love this month but also Vasant Panchami also falls in this month.

Vasant Panchami is celebrated to honor the Goddess Saraswati, Goddess Saraswati is the goddess of learning, wisdom, knowledge, fine arts, refinement, science and technology. Vasant Panchami is treated by celebrants as Saraswati's birthday. People worship Goddess Saraswati to attain enlightenment through knowledge and to rid themselves of lethargy, sluggishness and ignorance.

The color yellow holds a special meaning for this celebration as it signifies the brilliance of nature and the vibrancy of life. The whole place bursts with yellow during the festival. People dress in yellow and they offer yellow flowers to others and to the gods and goddesses.

Among the biggest days in a Hindu, Maha Shivratri is celebrated on the 14th/15th day of the month of February. There are various interesting legends related to the festival of Maha Shivaratri. According to one of the most popular legends, Shivaratri marks the wedding day of Lord Shiva and Parvati. Some believe that it was on the auspicious night of Shivaratri that Lord Shiva performed the ‘Tandava’, the dance of the primal creation, preservation and destruction. Another popular Shivratri legend stated in Linga Purana states that it was on Shivaratri that Lord Shiva manifested himself in the form of a Linga. Hence the day is considered to be extremely auspicious by Shiva devotees and they celebrate it as Mahashivaratri - the grand night of Shiva.